Brand Identity for Paris School of Oratory Art.

Project Overview: Redesign of a logotype with scalable visual identity system.

Objectives: The Paris School of Oratory Art (EAO) is a Parisian institution that offers annual courses or short-term training. Move away from the current "corporate" image to propose a new vision of oratory art (perceived as something elitist, niche). Embody an inclusive, democratic, and accessible positioning for all. The identity must be contemporary.

Deliverables: Logotype (full and condensed version), Patterns, 3 pictograms, Brand Guidelines

Skills: Illustrator / Logo Design / Brand Guide / Brand Development