My Beliefs & Core Values

  • Kindness, empathy, and respect are what I strive for—both in design and in life. Everyone deserves to feel welcome, seen, and valued.

  • But never at someone’s expense. I value humor that’s inclusive, spontaneous, and lighthearted. It’s about laughing together—obviously, ‘cause we’re better together.

  • I believe creativity is how we speak without words. Whether it’s through design, expression, or how you move through the world. Not polished. Not perfect. Just real, expressive, and true to yourself.

  • To me, standing up doesn’t mean shouting—it means showing up with calm confidence and open-mindedness. I believe in communication that’s honest, non-judgmental, and solution-focused.

  • Collaboration and coexistence matter. Great things happen when we embrace difference, support one another, and make space to listen.

My mission & Vision

My mission is to bring thoughtful design and expressive illustration to creative, ambitious people building something of their own.

While I work with a vide range of clients, my main focus lies on women entrepreneurs, LGBTQIA+ collectives, socially engaged NGOs, young feminist or queer-friendly brands, and individuals looking for design that’s thoughtful, full of personality, and aligned with their values.

If you’re building something beautiful and want a creative partner who shares your values, I’d love to hear from you.

  • Anne G.

    Caroline created the most beautiful website I could have wished for myself. With a lot of creativity and content support, she guided me through the process step by step. She totally understood my own vision quickly and implemented it even better than I expected! She is one of the most reliable people I know. She was always available when I needed her. I thank her from the bottom of my heart for the great work and I am super happy with the result.

  • Jaydon R.

    Highly recommend! Caroline turned around my website updates in a matter of hours and the quality was super high. A++!

  • Katja H.

    Caroline listens to the needs of customers and implements them quickly. From the first draft to the completion of my website, Caroline was attentive, flexible and patient. Working with her was totally uncomplicated. She can only be recommended as a graphic and web designer.

  • Jeannine H.

    Caroline did an outstanding job on my website. She is efficient, creative, and easy to work with. Caroline quickly understood my vision and brought it to life with great attention to detail. Her clear communication and prompt implementation made the whole process seamless. I highly recommend her for top-notch web design services.

  • Alexa B.

    Caroline’s the best. She made my website from scratch and made all my visions come to life. She’s quick, efficient, and has an eye for detail. I really love how she can make every website so individually unique and perfectly customized.

  • Linda S.

    Caroline hat die Webseite für meinen Verein erstellt. Sie hat genau verstanden was ich mir vorstelle und was ich brauche. Die Umsetzung hat sehr zeitnah stattgefunden, Rückmeldungen und Ergänzungen hat Caroline rasch aufgenommen und integriert. Sie hat sehr hilfreiche Lösungsvorschläge eingebracht. Die Gestaltung der Website ist sehr ansprechend, klar und für unsere Zielgruppe gut verständlich. Ich danke Caroline herzlich für die ausgezeichnete Zusammenarbeit und werde mich auch in Zukunft mit Projekten gerne an sie wenden.

  • Cheryl D.

    Super tolle und nette Betreuung, top Arbeit! Caroline hat mir die Website für mein Unternehmen erstellt. Von Anfang bis Schluss war ich rundum zufrieden. Ich habe immer zeitnah Feedback erhalten, mir wurden alle Fragen beantwortet und sie war immer sehr gut vorbereitet. Zu Beginn fühlte ich mich schon super abgeholt, weil sie bereits sehr viel vorbereitet hat und mir dann auch direkt alles zur Verfügung gestellt hat. Ich kann Caroline wirklich wärmstens weiterempfehlen und bin ihr sehr dankbar für den grossartigen Job den sie gemacht hat.